I was stunned upon discovering this product a few weeks ago at a local Krogers, while hunting down for a leave-in treatment for my straightening iron-abused hair. The Aveeno NOURISH+Condition leave-in treatment is part of Aveeno’s brand new haircare line, which according to the package and multiple sources, promises to show results in just three days of usage. I couldn’t find a bottle of John Frieda Frizz-Ease Night Cream Serum Overnight Formula (takes a breather) in any drug stores in my town, so I settled for this one instead.
I was naive enough to purchase this base on packaging and brand association, but I’ve always praised Aveeno for manageable and effective products, so this had to be equally amazing, right?
Well, not really. First off, I’ll get into the product’s gimmick so you’ll get the gist of the line’s intentions. Aveeno boasts the usage of their Active Naturals wheat complex formula, which according to In the Makeup’s summary, is a blend of wheat germ oil and wheat protein. The way this “technology” works is by depositing protein to the weak, damaged follicles in your hair. These proteins are allegedly non-soluble in water, so it stays in your hair even after a good scrub.
For the past few weeks, I’ve sprayed a few mists of this into my hair after my traditional shampoo+conditioner routine, and I’ve discovered some pros and cons of this product during my experience. While the subtle sweetness of its scent and slick texture is enough to convince you into fully believing the product, my opinion started to change as the day progressed. Without blow drying, it leaves build-up and can feel sticky at times, but it’s much worse when the weather calls for humidity. Also, there hasn’t been drastic changes in my hair since I’ve used this leave-in — but that could be because I blow dry and straighten my hair now and then.
The product, however, makes a good pre-blow conditioner. When I do blow dry and straighten, my hair becomes soft and stays straight. It also added a nice sheen to it, though don’t count on this product to smooth out split ends. I’m considering purchasing the shampoo and conditioner in this line sometime in the near future and see if the product works best with the rest of line.
Verdict: 3.5 out of 5 (without the rest of the line)